How to Get Faster Results With Your Content Marketing Program
Friday, May 17, 2013
Successful content marketing doesn’t just happen—it takes a collaborative effort to ensure proper planning and execution from start to finish. Let’s take a closer look at three reasons why content marketing programs get stuck.
1. Not Planning Ahead
Content creation can’t begin until we know what we want to write about. Planning ahead by creating an editorial calendar with article topics is extremely important. Brainstorm and decide on topics at least one month ahead of time. If you don’t know what you want to write about, your copywriter can help by doing research on popular topics related to your industry, products, and services.
2. Not Having a Single Point-of-Contact
Involving too many people can quickly stall a content marketing program in its tracks. When working with an outside copywriter, it’s important to have a single point-of-contact who leads the company’s content marketing efforts. This person should have the authority to assign topics, make edits, and approve articles for distribution.
3. Slowing Down the Review Process
A streamlined review process ensures that articles don’t end up sitting in an inbox or waiting for multiple people to review articles and provide feedback. It’s best to not have more than two people involved in making revisions to articles.
In addition to article topics, the editorial calendar should include a timeframe for each article to be completed. For example, the copywriter has to have the first draft written within three days of assignment, the company’s marketing coordinator is required to turnaround feedback and revisions within two days, and then the writer must have the final version completed in one day.
The faster the article is written, approved, and finalized, the faster it can be posted on the company’s blog and then published elsewhere online to maximize its effectiveness.
Setup your content marketing program for success by working with a professional copywriter who can help ensure your content connects with your target audience.
Labels: content marketing