How to Get Faster Results With Your Content Marketing Program

Successful content marketing doesn’t just happen—it takes a collaborative effort to ensure proper planning and execution from start to finish. Let’s take a closer look at three reasons why content marketing programs get stuck.

1. Not Planning Ahead

Content creation can’t begin until we know what we want to write about. Planning ahead by creating an editorial calendar with article topics is extremely important. Brainstorm and decide on topics at least one month ahead of time. If you don’t know what you want to write about, your copywriter can help by doing research on popular topics related to your industry, products, and services.

2. Not Having a Single Point-of-Contact

Involving too many people can quickly stall a content marketing program in its tracks. When working with an outside copywriter, it’s important to have a single point-of-contact who leads the company’s content marketing efforts. This person should have the authority to assign topics, make edits, and approve articles for distribution.

3. Slowing Down the Review Process

A streamlined review process ensures that articles don’t end up sitting in an inbox or waiting for multiple people to review articles and provide feedback. It’s best to not have more than two people involved in making revisions to articles.

In addition to article topics, the editorial calendar should include a timeframe for each article to be completed. For example, the copywriter has to have the first draft written within three days of assignment, the company’s marketing coordinator is required to turnaround feedback and revisions within two days, and then the writer must have the final version completed in one day.

The faster the article is written, approved, and finalized, the faster it can be posted on the company’s blog and then published elsewhere online to maximize its effectiveness.

Setup your content marketing program for success by working with a professional copywriter who can help ensure your content connects with your target audience.

Learn more about content marketing and writing articles for your business by calling Novo Writing at 310.792.8888 or emailing info@novowriting.com. Visit www.NovoWriting.com.

3 Copywriting Tips I Learned From My Mom

With Mother’s Day just around the corner, I realized my mom inadvertently helped me learn some important things about writing for business. I hope these copywriting tips will help you as you write articles, blog posts, and other content for your prospects and customers.

1. Get Attention

Believe it or not, I wasn’t always a good kid. I knew how to get my mom’s attention to at least try to get what I wanted. Do the same with your prospects. Get their attention with eye-grabbing headlines for articles and compelling subject lines for emails. You’ll get more potential customers to pay attention and want to learn more about what you have to offer.

2. Tell Stories

Everybody loves stories. As a kid, I couldn’t get enough of them. My mom was a creative person, so instead of just reading me stories, she would make them up herself. And I hung on every word.

Stories connect with people. We remember them and they influence our behavior. They don’t have to be long; they just have to make your point in a memorable way. As a matter of fact, this blog post is a story. I’m telling you a tiny bit about my childhood so you’ll remember a few copywriting tips. Tell your readers a story, such as giving them an example of your product in action. It will help do the “selling” for you.

3. Tell Your Readers What To Do

Like any kid, I needed help learning the right way to go about doing things. I needed some direction.

So, in addition to giving your prospects an example or reason to buy your product or service, you also need to tell them what to do. Whether it’s to sign-up for your newsletter, download your free report, call for more information, or buy your product on your website, tell your prospects what you want them to do next.

After all, you don’t want to hook them with your headline, tell a story about how your product works, and then leave them wondering how to go about getting what they want. Create a strong call to action to point them in the right direction.  

Want More Copywriting Tips?

These are a few tips I learned from my mom, but there are many more copywriting tips that can help you create great content that attracts more customers. Learn more about creating quality content, or see why and how Novo Writing can do it for your business by calling 310.792.8888 or visiting www.NovoWriting.com. 

Is Your Content Marketing Strategy Working For Your Business?

The insane amount of competition online today means that just having a website isn’t enough if you want to generate leads. You may have the best website in your industry, but if nobody sees it—especially your target audience—you spent a lot of money to create the world’s greatest hiding place.

In the good old days of the adolescent Internet, simply creating a website with a well-built back-end architecture would be a solid strategy for attracting large amount of traffic. Competition was relatively low and demand was high. Today, demand is higher than ever, but so is the competition.

Getting ahead requires a content marketing strategy. Write, optimize, and publish high-quality articles on your blog—at least once a week—and share each blog post with your social networks. Your content will be regularly indexed by the search engines and your website will build authority.

If you do it right, your quality content will do the work of attracting prospects to your website for you—again and again and again. Your articles will be picked-up and published by other websites, exponentially increasing the number of eyeballs on your great content that links back to your website.

This content marketing strategy will continually improve your reputation and brand, drive more qualified leads to your website, and increase your rankings in search results. Then, do yourself a favor and repurpose your articles as newsletters to send to your mailing list. You save the time and money of creating another marketing piece while still reaping the benefits of your previously published content.

Of course, none of this means you should put-off building a well optimized website. That’s essential, too, because you want the prospects you drive to your site to be engaged and want to contact you to learn more about your products/services.

Learn more about creating and implementing a content marketing strategy by calling 310.792.8888 or visiting NovoWriting.com.