8 Strategies to Attract New Customers

Are you doing what it takes to market your business online and attract new customers? These strategies will get you started:

• Articles: Do you know what your target audience interested in? Write informative articles on topics your prospects are searching for, and don’t forget to include links so they can click-through to your Web site.

• Press Releases: Make your own news. You don’t have to release a new product or acquire a large new customer to have a reason to publish press releases about your company online. You just need an angle. Stay informed of new trends in your industry and tie them to your product.

• Web Site: Nearly every business has a Web site. So what? If it isn’t engaging, visitors are gone in a few seconds. Make sure the content is compelling and includes a clear call to action. Offer a free special report, how-to guide, or other valuable information to entice prospects to sign-up for your newsletter.

• Newsletters: Speaking of newsletters, what are you doing to stay in touch with customers and prospects? Newsletters keep your business on their radar screens. It’s a friendly reminder that provides information on topics of interest to them. You’re reading this, aren’t you?

• Videos: Don’t forget about video marketing. Videos are easy to create and they personalize your business. It’s one of the most immediate ways to connect with a prospect. If you can make a video that shows your product at work, even better. Tag the video with your keywords and post it on video sites. You may be surprised by the response.

• Case Studies: Tell a story. You can talk about the features and benefits of your product until you’re blue in the face. Your prospect may be impressed but not convinced. A true story about how you solved a problem for a customer can go a long way.

• Social Media: Make sure you’re offering value and not just another sales pitch to the people in your social networks (keep the “salesy” post to one out of every five posts).

• Blogs: A blog makes your business personal. It also builds your reputation. Know your target audience and write blog posts that appeal to their interests.

Doing all of this at once can be overwhelming. But don’t worry. You don’t have to do it all at once. You just need a proactive strategy. The question to ask yourself is, “What is my competition doing and how can I do it better?”

Answer that, and then write great content that attracts qualified prospects to your Web site.